Oops! This could be a social media specialist's worst nightmare, tweeting personal tweets on the organizations twitter account. For such an honorable humanitarian organization this could have damaged their reputation real bad and real fast. The Red Cross took this tweet off as fast as they could and then decided to respond in a humorous way...Then they kept on going. The Red Cross took this crisis as a time for opportunity. They Took their corporate blog to explain everything, show their humanity, and engage with their fans and followers. Gloria Huang fessed up to her mistake on her own personal Twitter account in the same manner, with humor and humility.
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When it comes to crisis communication there are many people who could qualify as the best of the worst in handling their situations. If there has to be one celebrity who absolutely nailed being a complete failure at handling crisis communication the award would go to Paula Deen.
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